Ever since the dawn of professional sports, sponsorship has been seen as a great way to create better levels of brand exposure.
Knowing that sports sponsorship can create an association with success and positivity, sports have the unique ability to transcend time zones and oceans, with millions tuning into some of the biggest sporting events worldwide.
The last six months have seen the world of crypto bounce back. Investments in digital currency are going up, and more and more established companies are beginning to see crypto as a vital part of the future financial landscape.
It could be argued that backers of crypto have never had it so good and that the feel-good factor has extended into the world of sports sponsorship. Many crypto-based companies are now investing in some of the world’s most famous teams and sports.
The Worlds Of Crypto And Sports Have Long Collided
Despite all of the early furor that surrounded the birth of cryptocurrencies, it’s fair to say that many industries and experts have blown hot and cold on the future of cryptocurrency. However, one industry that has continued to see consistent growth when it comes to crypto has been the sports industry.
Online bookmakers that deal solely with the depositing and withdrawing of crypto funds have consistently been on the rise, and crypto partners have always wanted to be involved in the sponsorship of sports teams.
The glory days of crypto sports sponsorships reached their peak in 2021, but since then, the levels of crypto-sponsoring investment have been on a downward curve – until now.
The return of President Trump to office has signaled a resurgence in crypto sports sponsorships, bringing them closer to their past glory days.
In just the last few months, Tether has recently completed a 5% stake in Italian football giants Juventus, Kraken has become Tottenham Hotspur’s latest sleeve sponsor, and Gate.io has become one of Red Bull Racing’s premier branding partners. All of the biggest teams are beginning to be targeted.
Striking Whilst The Iron Is Hot
The way that sports are being consumed by today’s younger audiences is changing. The curtain between the general public and the world’s biggest sports stars and teams is quickly being pulled back.
Sporting documentaries revealing behind-the-scenes access are now common practice, and the success of enterprises like these has helped sports such as F1 enjoy meteoric success.
Younger audiences are crypto-savvy, and sporting organizations quickly realize how important it is to have official crypto partners on board.
The level of crypto sports sponsorship and its value almost doubled in 2024 compared to 2023, and there is a growing belief among crypto companies and sports organizations that now is the time to invest in crypto sponsorships.
For the first time in a long time, the crypto boom looks like it is set to stay. Sports sponsorship has consistently shown that it can be a great investment, and by the end of 2025, it would be no surprise to see crypto sports sponsorship reach unprecedented heights.
Sports teams and sporting events are always looking to the future, and there is a high chance that crypto will play a huge part in how that future looks.
